“兔圆圆”来了!2023年中央广电总台春晚标识和吉祥物发布
“兔圆圆”来了!2023年中央广电总台春晚标识和吉祥物发布

On December 22, the China Media Group released its official logo(标志) and mascot(吉祥物), “Tu Yuanyuan” (literally round bunny) for the 2023 Spring Festival Gala, under the theme of “A more prosperous life in a thriving(旺盛的) China in the new era”.

The Year of the Rabbit is just around the corner, with Chinese New Year arriving on January 22 in 2023. At precisely 8 p.m. on Lunar New Year’s Eve in practically every Chinese household, families get together in front of TV, watching performances such as dance and operas. The Spring Festival Gala, hosted by China Media Group (CMG), known as “Chunwan” in Chinese, has become an indispensable part of the Chinese Lunar New Year celebration since 1983. The 2023 Spring Festival Gala will air on Spring Festival Eve, which falls on January 21.​

After gathering countless audiences’ favorite options and through systematic and informative big data research, the 2023 Spring Festival Gala official logo and mascot image, “Tu Yuanyuan”, was born. It is the first intellectual property mascot generated through big data analysis in the 40-year history of the Spring Festival Gala.

The mascot “Tu Yuanyuan” shows the aesthetics(美学) and meaning of the traditional Chinese zodiac sign rabbit. The image is inspired by the earliest rabbit-shaped animal found in the world so far, and creatively presents the scientific research achievements in China. The design of the mascot “Tu Yuanyuan” was completed in four months by Chen Xiangbo, the director and chief curator of Guan Shanyue Art Museum in Shenzhen, and the visual design team of the Spring Festival Gala. The overall image is based on the characteristics of the Chinese white rabbit, incorporates(吸收) the aesthetic style of gongbi, a careful realist technique in Chinese painting, and is completed using 3D modeling technology.

本时文内容由奇速英语国际教育研究院原创编写,未经书面授权,禁止复制和任何商业用途,版权所有,侵权必究!(作者投稿及时文阅读定制请联系微信:18980471698) 

1.What can we know from Paragraph 2?

A The venue of the Spring Festival Gala.

B Tu Yuanyuan’s design process.

C The time of Spring Festival Gala.

D The Spring Festival Gala’s developing process.

解析:选C。C细节理解题。根据第二段第二句的“At precisely 8 p.m. on Lunar New Year’s Eve in practically every Chinese household”可知,春节联欢晚会于每年除夕20:00开始。故选C。

2.What does the underlined word “indispensable” mean?

A Temporary.

B Essential.

C Overwhelming.

D Alternative.

解析:选B。B词义猜测题。根据划线单词前面的“At precisely 8 p.m. on Lunar New Year’s Eve in practically every Chinese household”和后面的“since 1983”和“in the 40-year history of the Spring Festival Gala”可知,春晚自1983年以来已成为中国农历新年庆祝活动的重要组成部分,每年人们都会聚集在电视机旁,观看节目,这已经延续了40年。故选B。

3.What’s the main idea of Paragraph 4?

A How the image of “Tu Yuanyuan” came about.

B Why Chinese people like Chinese white rabbits.

C When the traditional Chinese zodiac signs appeared.

D Who thought of the idea of designing a mascot.

解析:选A。A段落大意题。根据第四段内容可知,本段主要介绍“兔圆圆”这个形象是如何设计出来的。故选A。

4.In which section of a newspaper may this text appear?

A Entertainment.

B Culture.

C Science & Tech.

D Celebrities.

解析:选B。B推理判断题。本文首段报道了2023年中央广播电视总台春晚标识和吉祥物的发布,全文主要介绍了春晚以及吉祥物“兔圆圆”的相关情况,最有可能出现在文化版块。故选B。