He Jiaolong was a government official and social media influencer from Xinjiang. As one of China’s first local officials to use social media for public image building, she made great contributions to Xinjiang’s development.

He Jiaolong became famous across the country in 2020 when she worked in Zhaosu. Zhaosu was a rural county known for its beautiful grasslands and horse industry. At that time, she used short videos and livestreams (直播) to sell local agricultural products. In November 2020, a short video brought her even greater fame. In the video, she rode a horse fast across a snowy field in a red coat to promote local tourism. This video got over 600 million views on different platforms.

By November 30, 2020, her livestreams had helped sell 14 million yuan worth of local agricultural and other products in five months. She also received more than 1 million yuan in tips from viewers. He Jiaolong said that for less-developed regions, it was an affordable and effective way for local officials to promote their regions, instead of asking famous people for endorsements (代言).

In 2023, He Jiaolong took the post of director of Xinjiang’s agricultural product brand development and marketing service center. She helped over 400 agriculture-related companies switch to e-commerce. She continued to promote Xinjiang’s culture, tourism and farm products through livestreams. She only accepted her official salary and donated all viewer donations to charity.

1.1. What was He Jiaolong’s main job in Xinjiang?

A A farmer.

B A teacher.

C An official.

D A reporter.

解析：选C。C细节理解题。根据文章第一段第一句“He Jiaolong was a government official and social media influencer from Xinjiang.” 明确说明她是一名政府官员（government official），因此正确答案是C（An official）。选项A（农民）、B（教师）、D（记者）均未在文中提及。故选C。

2.2. What made He Jiaolong famous nationwide in 2020?

A Her book about Xinjiang.

B A video of horseback riding.

C Moving to Zhaosu county.

D Winning a riding competition.

解析：选B。B细节理解题。第二段提到：“In November 2020, a short video brought her even greater fame. In the video, she rode a horse fast across a snowy field... This video got over 600 million views...” 可见，让她在全国范围内成名的正是这段骑马视频。选项B（A video of horseback riding）与之完全对应。其他选项在文中均未作为成名原因出现。故选B。

3.3. What does the underlined word “it” refer to in Paragraph 3?

A Inviting stars to help.

B Developing poor areas.

C Selling local products.

D Using online platforms.

解析：选D。D词意指代题。第三段中，“it”所在句子为：“...it was an affordable and effective way for local officials to promote their regions...” 这里的“it”指代前文所述的方式，即利用短视频和直播（short videos and livestreams）进行推广，属于使用网络平台的方式。因此正确答案为D（Using online platforms）。选项A（邀请明星）是文中明确表示替代的做法；B（发展贫困地区）和C（销售当地产品）是目的而非方式本身。故选D。

4.4. What can we learn about He Jiaolong from Paragraph 4?

A She became a full-time streamer.

B She was honest and generous.

C She was careful with her money.

D She got rich from her work.

解析：选B。B推理判断题。第四段提到：“She only accepted her official salary and donated all viewer donations to charity.” 说明她只拿正式工资，并将所有观众打赏捐给慈善机构，由此可推断她为人诚实（不贪图额外收入）且慷慨（捐款做慈善），因此B（She was honest and generous）正确。A（成为全职主播）与文中她担任农产品品牌发展中心主任的职务不符；C（花钱谨慎）和D（通过工作致富）均与段落内容相反。故选B。

5.5. How much were the “Taste Xinjiang” products sold for in 2024 with her help?

A 14 million yuan.

B 240 million yuan.

C 1 million yuan.

D 20 billion yuan.

解析：选B。B细节理解题。文章最后一段明确写道：“In 2024, her livestream team helped sell 240 million yuan worth of products under this brand.” 因此2024年“品味新疆”产品销售额为2.4亿元，对应选项B。A（1400万元）是2020年直播带货的销售额；C（100万元）是当时观众打赏金额；D（200亿元）是三年内品牌直接与间接销售总额，均不符合题目所问的2024年数据。故选B。