It is 2025 now. Hollywood, known as the “world’s film capital,” is a global entertainment center that attracts many international tourists. Recently, Mixue, a famous Chinese tea brand, opened its first store here, marking its entry into the American market.
Sticking to its “high quality at low price” idea, the Hollywood store offers classic products like ice cream, bubble tea, fruit tea and coffee. It also provides different extras and sugar level choices to match local tastes. Importantly, its prices are much lower than those of similar local brands—its signature ice cream sells for $1.19 and bubble tea starts at $3.99.
To reach local people, Mixue held several fun activities during the opening, like street flash mobs with its famous IP “Snow King”, a brand theme song challenge, and giving away free ice cream with purchases. These activities attracted many local people, who came to take photos and try the products happily. The store has brought more lively Chinese colors to the busy Hollywood Walk of Fame.
Mixue has become the world’s largest food and drink chain by store count. It started from a small street stall in Zhengzhou, China, and took its first step into globalization seven years ago by opening its first overseas store in Hanoi, Vietnam. So far, it has about 4,700 overseas stores in 13 countries. With new stores being prepared in the US and other countries in the Americas like Brazil and Mexico, Mixue is still growing globally to bring affordable and delicious products to more people around the world.
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1.1.What does “here” refer to in Paragraph 1?
A Zhengzhou.
B Hollywood.
C Hanoi.
D New York.
解析：选B。1.B词意指代题。根据第一段划线单词前文“Hollywood... is a global entertainment center... Mixue...”和“opened its first store here”可知，前文明确介绍好莱坞是全球娱乐中心，后文紧接着说蜜雪冰城在这里开首店，因此可推测“here”指代前文提到的Hollywood。故选B。
2.2. What is Mixue’s product strategy in Hollywood?
A It sets high prices.
B It only has fixed choices.
C It sells Chinese tea and no others.
D It keeps low prices and adapts locally.
解析：选D。2.D 推理判断题。根据第二段“provides different extras and sugar level choices to match local tastes... prices are much lower than those of similar local brands”可知，蜜雪冰城该门店提供符合本地口味的选择，同时价格低于本地品牌，由此可推断其策略是保持低价并适应本地需求。故选D。
3.3.What is TRUE about the opening activities?
A They were not interesting.
B They attracted many locals.
C They were very expensive.
D They lasted a long time.
解析：选B。3.B细节理解题。根据第三段“These activities attracted many local people”可知，这些活动吸引了许多当地人前来。故选B。
4.4.When did Mixue open its first store in Hanoi?
A In 2018.
B In 2020.
C In 2025.
D In 2013.
解析：选A。4.A数字计算题。根据第一段“It is 2025”和第四段“it took its first step into globalization seven years ago by opening its first overseas store in Hanoi”可知，2025年的七年前是2018年，因此蜜雪冰城首家海外店（河内）开设于2018年。故选A。
5.5. What will Mixue do in the future?
A Stop expanding.
B Focus on China.
C Keep global growth.
D Close US stores.
解析：选C。5.C推理判断题。根据第四段“Mixue is still growing globally to bring... products to more people around the world”可知，蜜雪冰城将继续全球扩张。故选C。
