Mixue, the popular Chinese beverage chain, officially opened its first Hollywood store in Los Angeles recently. Staying true to its core promise of high quality at low prices, the store has also introduced a hyper-sweet customization option—offering sweetness levels up to 200%—catering specifically to American taste preferences. With drinks starting at just $1.19, the opening day saw a frenzy of visitors eager to experience the brand.
Mixue was named this year to TIME magazine’s list of the 100 Most Influential Companies, standing as the only restaurant chain to make the list.
