毛绒文创席卷全国:成年人的“治愈神器”
毛绒文创席卷全国:成年人的“治愈神器”


China’s cities and museums are making their own special soft toys, called cultural plush products (毛绒文创). These toys are now very popular.

At the 13th Suzhou Creative and Design Cultural Industry Expo in Jiangsu Province, a new market for museum plush toys was introduced. It was the first one ever and many people came to buy the toys. Liu Xiaoping from the Suzhou Museum said, “An hour before we opened, people were already waiting in line for the ‘crab’ (螃蟹) plush toys. They sold out in just 10 minutes.” The market had about 20,000 plush toys from 11 different museums. In three days, these toys made 663,000 yuan in sales. 
Even before this trend, people liked plush cultural products. In June 2022, a creative toy inspired by a famous bronze (青铜) sculpture at the Gansu Provincial Museum became very popular on the Internet. During the 2023 Spring Festival, the Suzhou Museum introduced a soft copy of Fuchai’s bronze sword (剑). This toy became popular online and has sold nearly 60,000 units so far.
This year, cultural plush products have become more varied. After the spicy hotpot dish Malatang from Tianshui, Gansu Province, became famous, the Gansu Provincial Museum made different plush toys based on it. They quickly caused a sensation. The museum’s pre-sales attracted nearly 200,000 customers in a week.
Plush toys are helping the cultural and creative industry grow. Many places are making unique regional plush toys that attract younger consumers. These toys also make people feel good emotionally. People say they find comfort and happiness from these cute and soft toys. 
To keep this trend going, Xu Zhe from the Suzhou Museum says it’s important to create interesting content and high-quality products. 
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1.1.What do the numbers in the second paragraph show?

A The popularity of cultural plush toys.

B The future of toy marketing.

C The rapid development of museums.

D The variety of cultural products.

解析:选A。A 推理判断题。根据第二段的“They sold out in just 10 minutes.”十分钟就卖光了;“In three days, these toys made 663,000 yuan in sales.”三天之内,销售额达66.3万。由此可知,这些毛绒文创很受欢迎。故选A。

2.2.How does the writer support his/her idea in the third paragraph?

A By listing numbers.

B By giving examples.

C By making comments.

D By using research results.

解析:选B。B 细节理解题。根据第三段内容:2022年6月甘肃博物馆的铜奔马毛绒玩具走红;2023年春节期间苏州博物馆的吴王夫差毛绒剑走俏。可知,作者通过举例子来支持自己的观点,早在此之前,文创毛绒玩具就已经很受欢迎了。故选B。

3.3.What do the underlined words “caused a sensation” mean?

A Caused a sudden change.

B Caused great interest.

C Caused lots of trouble.

D Caused some danger.

解析:选B。B 词义猜测题。根据划线单词后文的“The museum’s pre-sales attracted nearly 200,000 customers in a week.”博物馆的预售在一周内吸引了近20万名顾客。可知,该文创产品很受欢迎,即引起了人们的兴趣。故选B。

4.4.Which of the following is NOT a feature of plush toys?

A They are creative.

B They are comforting.

C They are regional.

D They are common.

解析:选D。D 细节理解题。根据倒数第二段内容,尤其是“cultural and creative industry”“unique regional plush toys”“they find comfort and happiness from these cute and soft toys”可知,这些文创毛绒玩具富有创意、独具地方特色、能带给人安慰和快乐。但它们并不是市面上常见的普通毛绒玩具。故选D。

5.5.According to Xu Zhe, what is important to museum cultural products?

A High prices.

B Nice appearance.

C Low prices.

D Interesting subjects.

解析:选D。D 细节理解题。根据最后一段中的“it’s important to create interesting content and high-quality products”可知,文创产品必须具有有趣的内容(有趣的主题)和高质量。故选D。