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Many cities and museums in China are now offering their own creative cultural plush (毛绒) products. At the 13th Suzhou Creative and Design Cultural Industry Expo in Jiangsu Province, a museum plush toy market was introduced. It was the first of its kind and attracted many visitors who eagerly lined up to buy these special items. Liu Xiaoping from the Suzhou Museum said, “An hour before opening, people were already waiting in line for the ‘crab’ plush toys. They sold out in just 10 minutes.” The market displayed about 20,000 plush toys from 11 cultural and museum institutions. In three days, these toys, priced between 30 and 300 yuan each, made sales totaling 663,000 yuan.

Plush cultural products were sought after even before this recent trend. For example, a creative product inspired by a famous bronze sculpture at the Gansu Provincial Museum became an Internet sensation in June 2022. During the 2023 Spring Festival, the Suzhou Museum released a plush replica of the bronze sword of Fuchai, which went viral online. This product has sold nearly 60,000 units so far.

This year, plush toys have become more diverse. After the spicy hotpot dish Malatang from Tianshui, Gansu Province, became popular, the Gansu Provincial Museum created various plush toys based on it, which quickly became favorites. The museum’s pre-sales on Tmall attracted nearly 200,000 customers in a week, boosting sales by 343 percent. Plush toys are really helping the cultural and creative industry grow.

On the other hand, many consumers say they find comfort and happiness from these cute and soft toys. “The cute faces and cozy feel never fail to brighten my day with a quick squeeze”, a consumer said. The growing popularity of these plush toys shows that consumers are looking for emotional satisfaction in their purchases. According to a report by the China Consumers Association, emotional well-being will play a bigger role in consumer decisions.

Xu Zhe, a staff member at the Suzhou Museum, says the key to keeping the momentum going for plush creative cultural products is to create engaging content and high-quality products. Furthermore, it is crucial to effectively use offline exhibitions, online interactions, and other promotional channels to engage target consumers.

1.1.What do the statistics in the first paragraph show?

A The popularity of museum plush toys.

B The importance of young customers.

C The confusion about cultural products.

D The opportunities for the toy market.

解析：选A。A 推理判断题。根据第一段的“An hour before opening”“They sold out in just 10 minutes.”“In three days”“priced between 30 and 300 yuan each, made sales totaling 663,000 yuan”开馆前一小时就已经在排队了，10分钟就卖光了，3天时间里玩具总销售额达66.3万。可推知，博物馆文创毛绒产品非常受欢迎。故选A。

2.2.Why does the author mention the plush replica of the bronze sword of Fuchai?

A To compare it with a bronze sculpture.

B To show the previous popularity of plush toys.

C To advertise for the Suzhou Museum.

D To explain the development of museums.

解析：选B。B 推理判断题。根据题目定位到第二段，根据第一句“Plush cultural products were sought after even before this recent trend.”结合后文的两个例子：2022年6月甘肃博物馆的铜奔马毛绒玩具走红；2023年春节期间苏州博物馆的吴王夫差毛绒剑走俏。可知，两个例子都是为了说明早在2022和2023年，文创毛绒产品就很受欢迎。即为了说明毛绒文创过去都已经很受欢迎的情况。故选B。

3.3.What appeals to customers a lot today according to research?

A Cultural significance.

B Emotional value.

C Creative designs.

D Convenient purchasing.

解析：选B。B 细节理解题。根据倒数第二段“According to a report by the China Consumers Association, emotional well-being will play a bigger role in consumer decisions.”可知，根据中国消费者协会的报告，情绪健康将在消费者决策中发挥更大的作用，即现在的消费者很看重商品提供的情绪价值。故选B。

4.4.In the last paragraph, Xu Zhe gives suggestions about ________.

A where to arrange offline exhibitions

B ways of interacting with consumers

C how to keep creative cultural products popular

D finding younger target consumers

解析：选C。C 细节理解题。根据最后一段中来自苏州博物馆的许哲所说内容，“保持毛绒文创产品发展势头的关键是创造引人入胜的内容和高质量的产品。此外，有效利用线下展览、线上互动和其他促销渠道来吸引目标消费者是至关重要的”可知，他给出了关于如何保持文创产品持续发展的相关建议。故选C。