Li Jin was born in Guangxi but raised in Sanya, Hainan. In the past 9 years, Li has made great efforts to protect the waters of Sanya. He is now spreading the knowledge of environmental protection. He does this through the Internet.

Around 2014, he began doing volunteer work to clear rubbish from the beaches and officially registered as a volunteer in May, 2017. Li took the lead in a clean-up activity on the Sanya River. In April, 2021, he used his own money to set up a volunteer service center. The center has 1,170 registered members who take part in all kinds of activities.

So far, he has spent about 3, 800 hours on volunteer activities in over 550 events. More than 2,300 people have joined in the activities with his encouragement. They have drawn the attention of both adults and children to the importance of protecting oceans and beaches. His center has organized 51 beach-cleaning activities which have seen about 1,800 people join in since it was set up.

In 2021, because of Li’s growing influence in environmental protection circles, the city government invited him to make a number of short videos. In the videos, he used simple words to explain how to protect the environment. Several of the videos have been watched millions of times.

“Although many people speak highly of my work, what I have done is not for the compliment. I just want to make a difference to environmental protection. My volunteer work would be meaningless if I was paid. It is everyone’s duty to protect environment. The work itself is of great value, so I will continue doing the environmental protection work,” he said.