①There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be is a matter of debate. “Sometime in the future,” the paper’s publisher said back in 2010.

②Nostalgia for ink on paper and the rustle of pages aside, there’s plenty of incentive to ditch print. The infrastructure required to make a physical newspaper—printing presses, delivery trucks—isn’t just expensive; it’s excessive at a time when online-only competitors don’t have the same set of financial constraints. Readers are migrating away from print anyway. And though print ad sales still dwarf their online and mobile counterparts, revenue from print is still declining.

③Overhead may be high and circulation lower, but rushing to eliminate its print edition would be a mistake, says BuzzFeed CEO Jonah Peretti.

④Peretti says the Times shouldn’t waste time getting out of the print business, but only if they go about doing it the right way. “Figuring out a way to accelerate that transition would make sense for them,” he said, “but if you discontinue it, you’re going to have your most loyal customers really upset with you.” 

⑤Sometimes that’s worth making a change anyway. Peretti gives the example of Netflix discontinuing its DVD-mailing service to focus on streaming. “It was seen as a blunder,” he said. The move turned out to be foresighted. And if Peretti were in charge at the Times? “I wouldn’t pick a year to end print,” he said. “I would raise prices and make it into more of a legacy product.” 

⑥The most loyal customers would still get the product they favor, the idea goes, and they’d feel like they were helping sustain the quality of something they believe in. “So if you’re overpaying for print, you could feel like you were helping,” Peretti said. “Then increase it at a higher rate each year and essentially try to generate additional revenue.” In other words, if you’re going to make a print product, make it for the people who are already obsessed with it. Which may be what the Times is doing already. Getting the print edition seven days a week costs nearly $500 a year—more than twice as much as a digital-only subscription.

⑦“It’s a really hard thing to do and it’s a tremendous luxury that BuzzFeed doesn’t have a legacy business,” Peretti remarked. “But we’re going to have questions like that where we have things we’re doing that don’t make sense when the market changes and the world changes. In those situations, it’s better to be more aggressive than less aggressive.” 

1.The New York Times is considering ending its print edition partly due to _________

A the high cost of operation.

B the increasing online ad sales.

C the pressure from its investors.

D the complaints from its readers.

解析：选A。A细节理解题。根据题目定位到第二段，可知放弃印刷有很多动机，可知生产纸质报纸所需要的基础设施非常昂贵，而且只做在线的竞争对手没有同样的财务约束，故选A。

2.Peretti suggests that, in face of the present situation, the Times should _________

A end the print edition for good.

B make strategic adjustments.

C seek new sources of readership.

D aim for efficient management.

解析：选B。B细节理解题。根据Peretti定位到第四段，可知Peretti认为《纽约时报》不应该浪费时间退出印刷业，想办法加速转变对他们来说才是有意义的，如果就此结束，会让最忠实的读者感到失望，故选B。

3.It can be inferred from Paragraphs 5 and 6 that a “legacy product” _________

A helps restore the glory of former times.

B is meant for the most loyal customers.

C will have the cost of printing reduced.

D expands the popularity of the paper.

解析：选B。B细节理解题。根据题目定位到第五、六段，可知legacy product是：最忠实的顾客仍会得到他们喜欢的产品，他们会觉得自己是在帮助维持他们所相信的产品的质量。换言之，为那些痴迷于它的人做。故选B。

4.Peretti believes that, in a changing world, _________

A traditional luxuries can stay unaffected.

B cautiousness facilitates problem-solving.

C aggressiveness better meets challenges.

D legacy businesses are becoming outdated.

解析：选C。C细节理解题。根据最后一段可知，Peretti认为当市场和世界发生变化时，积极一点总比消极一点好。故选C。

5.Which of the following would be the best title of the text?

A Shift to Online Newspapers All at Once

B Make Your Print Newspaper a Luxury Good

C Keep Your Newspapers Forever in Fashion

D Cherish the Newspaper Still in Your Hand

解析：选B。B主旨大意题。文章以《纽约时报》引出报纸业面临的问题，分析原因，而后给出Peretti的看法和建议，全文重在建议将报纸业转型为奢侈品，故选B。