This winter, with Harbin being the “hottest city” for tourists on social media, cultural and tourism departments from a variety of regions across China are finding creative ways to promote their local attractions.
The most recent excitement came as Hebei Cultural and Tourism Bureau renamed its social media account and began posting extensively about the province’s attractions—from city introductions and natural landscapes to culinary (食物的) delights and cultural experiences. On January 12 alone, the “Hebei Culture and Tourism” Douyin account released a total of 75 short videos, which was three times as much as the volume of posts for the first 11 days of 2024.
The culture and tourism bureaus of Sichuan and Guangxi have sent performance groups of actors and singers to Harbin to introduce their scenic and cultural attractions. The cultural and tourism bureau of Hulunbuir in Inner Mongolia put on a live performance to display the horsehead fiddle (马头琴) accompanying ethnic songs and dances on the streets of Harbin to entice visitors. Wulingyuan District’s Cultural and Tourism Bureau is also promoting the ancient Maogusi dance of the Tujia ethnic group in western Hunan Province. The dance originated from local sacrifice rituals (祭祀仪式) and is now preserved as a cultural heritage.
For the upcoming Spring Festival holiday, Hebei Province will have 136 A-level tourist attractions offering free admission and discounted policies. Gansu’s attractions, including Mingsha Mountain Crescent Spring, Yumenguan Ruins and Yadan World Geological Park, will be free to visitors. Fujian Provincial Department of Culture and Tourism announced that Wuyishan’s main scenic area will be free to tourists nationwide until April 30.
According to data from the Ministry of Culture and Tourism, during the 3-day New Year holiday, 135 million domestic trips were made, generating revenue of 79.73 billion yuan, which was three times as much as the growth compared to the previous year. The impressive New Year tourism figures have attracted the interest of many industry insiders, who are confident about the travel and tourism outlook for the upcoming Spring Festival holiday.
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1.What did Hebei Cultural and Tourism Bureau do?
A They registered some new social media accounts.
B They released many posts about Hebei’s attractions.
C They attracted many visitors through different experiences.
D They sent groups of actors and singers to Harbin.
解析：选B。B 细节理解题。根据第二段中的“began posting extensively about the province’s attractions”以及“the ‘Hebei Culture and Tourism’ Douyin account released a total of 75 short videos, which was three times as much as the volume of posts for the first 11 days of 2024”可知，河北文旅厅更新了大量关于河北景点的帖子。故选B。
2.Which of the following can replace the underlined word “entice”?
A Attract.
B Comfort.
C Respect.
D Educate.
解析：选A。A 词义猜测题。根据第三段第一句可知，四川和广西的文旅局派出了表演团到哈尔滨介绍他们自己的景点，内蒙古的呼伦贝尔文旅也去到哈尔滨大街上演奏马头琴、表演民族歌舞，目的是吸引游客去呼伦贝尔旅游。故选A。
3.Which statement is TRUE according to the text?
A You can enjoy the ancient Maogusi dance in Hebei.
B You can visit all the scenic spots in Hebei for free.
C You can visit Mingsha Mountain Crescent Spring in Gansu.
D You should go to Fujian to visit Yadan World Geological Park.
解析：选C。C 细节理解题。根据第三段最后一句“the ancient Maogusi dance of the Tujia ethnic group in western Hunan Province”茅古斯舞在湖南才能欣赏到；根据第四段第一句可知，河北将有136家A级景区推出免票、门票半价和门票打折等惠民政策，并非所有景点都免费；根据“Gansu’s attractions, including Mingsha Mountain Crescent Spring, Yumenguan Ruins and Yadan World Geological Park, will be free to visitors.”可知，鸣沙山月牙泉（Mingsha Mountain Crescent Spring）和雅丹世界地质公园（Yadan World Geological Park）都在甘肃省。故选C。
4.What is travel industry experts’ attitude to the upcoming holiday travel?
A Negative.
B Uninterested.
C Doubtful.
D Hopeful.
解析：选D。D 推理判断题。根据最后一段最后一句可知，令人印象深刻的元旦旅游数据引起了许多业内人士的兴趣，他们对即将到来的春节假期的旅游业前景充满信心，即他们对即将到来的春节假期旅游业充满希望。故选D。
