两高中生精通刷抖音 获得老牌企业社媒运营职位
两高中生精通刷抖音 获得老牌企业社媒运营职位


Two teenagers, who have taken over the social media strategy at Elm Professional Services, prove having fun on TikTok can be valuable and educational. Elm Professional Services owner Mia Van Tubbergh had plenty of business smarts—but no social media know-how. So she turned to the younger generation and took on the two high school students, Braith Mansfield and Tahmana Rudolph, who knew their stuff.

Social media is foreign to many older professionals—but very important for connecting with today’s customers. Ms Van Tubbergh’s company, which helps launch products to market, took then Year-10 students Braith Mansfield and Tahmana Rudolph on for two weeks’ work experience. She was so impressed by the quality of what they produced, their quickness to learn and their work ethic that she kept them on as school-based apprentices. The pair work one day a week with Elm at Gosford and the rest at Kariong High School and have grown the company’s social media following by 600 per cent.

Ms Van Tubbergh said with a bit of guidance and help with spelling and presenting in a professional environment, the boys now do about 80 per cent of Elm’s social media marketing work for “unsupervised” clients. Their duties include stand-alone posts on social media platforms, videos, stories and website “headers”, plus pitching (推销) to brands like Chemist Warehouse, Woolworths, PopBox, Marco Polo and Liberty Loves. Ms Van Tubbergh said Braith and Tahmana came into the business with a lot of untapped (未开发利用的) social media experience. Working at Elm has provided them with a valuable resource they can show other employers when starting a full-time career. 

The boys are among 42 NSW Central Coast students in Year 11 and 12 as part of a school-based apprenticeship and Training (SBAT) program. NSW Education SBAT strategic officer Cecile Oakes said they needed more companies like Elm to take on students and give them the benefit of real world experience.

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1.Why did Mia Van Tubbergh employ the two teenagers?

A To let them take over her company completely.

B To boost her company’s social media following.

C To learn some skills in social media from them.

D To help the youngsters gain work experience.

解析:选B。B 细节理解题。根据第一段第二三句“Elm Professional Services owner Mia Van Tubbergh had plenty of business smarts—but no social media know-how. So she turned to the younger generation and took on the two high school students, Braith Mansfield and Tahmana Rudolph”可知Elm Professional Services的公司老板Mia Van Tubbergh不懂社交媒体运营,因此她雇佣了这两个男孩来运营社交媒体,即提高她公司在社交媒体上的关注度。故选B。

2.What does the underlined word “foreign” mean?

A Unfamiliar.

B Unexpected.

C Unbelievable.

D Uncertain. 

解析:选A。A 词义猜测题。根据划线部分上文“Mia Van Tubbergh had plenty of business smarts—but no social media know-how.”和下文“took then Year-10 students Braith Mansfield and Tahmana Rudolph on for two weeks’ work experience.”可推知,Mia Van Tubbergh不是很懂社交媒体,但是社交媒体对于与当今客户建立联系非常重要,于是她雇佣了两个高一的男孩来帮助运营社交媒体,可推断社交媒体对许多较年长的专业人士来说是陌生的。故选A。

3.What did Mia Van Tubbergh think of Braith Mansfield and Tahmana Rudolph?

A They were too busy.

B They couldn’t spell.

C They needed training.

D They were excellent.

解析:选D。D 推理判断题。根据第二段倒数第二句“She was so impressed by the quality of what they produced, their quickness to learn and their work ethic that she kept them on as school-based apprentices (学徒).”以及第三段第一句的“the boys now do about 80 per cent of Elm’s social media marketing work for clients ‘unsupervised’”可推断,她认为这两个少年非常优秀。故选D。

4.What’s Cecile Oakes’s attitude to Elm Professional Services?

A Sceptical.

B Positive.

C Disapproving.

D Cautious.

解析:选B。B 观点态度题。根据最后一段最后一句“Cecile Oakes said they needed more companies like Elm to take on students and give them the benefit of real world experience.”可知,他说他们需要更多像Elm这样的公司来雇佣学生,给他们提供真实的工作经验。由此可推断,他对这家公司持积极的态度。故选B。