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On November 11, 2019, Chinese retailer Alibaba Group Holding Ltd said that sales for its Tmall annual Singles' Day shopping blitz crossed the $30 billion mark at 4:31 pm, putting the event on track to set a record in its 11th year.

The figure is equivalent to over 80% of U.S. rival Amazon.com Inc's online store sales in the latest quarter and matches takings across Alibaba's e-commerce platforms on Singles' Day last year. The company said later that its gross merchandise volume or GMV for the whole event came to 268.4 billion yuan ($38.4 billion).

Alibaba said more than 200,000 brands are participating in the 11th Singles’ Day gala, with 1 million new products being offered and more than 500 million users forecast to spend, 100 million more than last year. It added that the estimated consumer savings from brand and platform promotions and coupons could reach 50 billion yuan. More than 64 brands achieved over 100 million yuan in GMV in the pre-order phase from Oct 21, which was twice the number of brands compared to last year, the company said.

Last year the platform saw 213.5 billion yuan worth of merchandise transacted in the 24-hour event, dwarfing Black Friday and Cyber Monday in the United States combined. But as competition intensifies, Alibaba is searching for fresh ideas to drive sales and keep users hooked to its sites.

Alibaba turned China's informal Singles' Day into a shopping event in 2009 and built it into the world's biggest online sales festival. The event has since been replicated at home and abroad, with Singles' Day promotions found at rivals such as China's JD.com Inc and Pinduoduo Inc as well as South Korea's 11th Street and Singapore's Qoo10.

1.The GMV of Tmall Singles’ Day in 2018 is equivalent to ____ of that in 2019.

A about 78.13%

B about 79.55%

C over 80%

D over 82%

解析：选B。细节理解题。根据文章第二段最后一句The company said later that its gross merchandise volume or GMV for the whole event came to 268.4 billion yuan ($38.4 billion). 和第三段第一句中Last year the platform saw 213.5 billion yuan worth of merchandise transacted in the 24-hour event可知，2018年“双十一”的商品总成交额相当于2019年的2135÷2684≈79.55%，故选B。

2.Which might be NOT the reason for consumers attracted to shop online on 2019 Tmall Singles’ Day?

A Products’ coupons.

B Free shopping experiences.

C More and more new products.

D Brand and platform promotions.

解析：选B。细节理解题。根据文章第三段可知，2019年“双十一”期间，新产品层出不穷，花样繁多的品牌和平台推广以及优惠券是吸引消费者购物的主要原因，文章未提及消费者免费购物体验，故选B。

3.Which is mentioned as a domestic competitor of Alibaba?

A Pinduoduo Inc.

B Amazon.com Inc.

C Singapore's Qoo10.

D South Korea's 11th Street.

解析：选A。细节理解题。根据第五段最后一句The event has since been replicated at home and abroad, with Singles' Day promotions found at rivals such as China's JD.com Inc and Pinduoduo Inc as well as South Korea's 11th Street and Singapore's Qoo10.可知，拼多多公司被视为阿里巴巴的国内竞争对手。故选A。

4.What can we infer from the sales figures in 2019 Tmall Singles’ Day?

A China’s Singles’ Day influences the world’s retail sales in some ways.

B Nowadays China’s love of e-commerce powers Alibaba’s Singles’ Day.

C The US Black Friday and Cyber Monday are facing downward pressure.

D Double Eleven has become an annual shopping festival for people around the world.

解析：选B。推理判断题。2019年天猫“双十一”的成交额再创新高，其背后是众多商家品牌纷纷入驻网上购物平台的结果。折射出现如今中国对电子商务的热爱，从而有力地推动了阿里巴巴“双十一”购物节的发展，故选B。