阿里领投网易云音乐 对撼腾讯音乐
阿里领投网易云音乐 对撼腾讯音乐

Tencent dominates music streaming in China. Now another tech Alibaba (BABA) is beginning an alliance that could help it knock the leader down a peg. Alibaba is picking up a minority stake in NetEase Cloud Music, a freemium streaming service, for $700 million.
Alibaba already owns its own music streaming app called Xiami. And the company  partnered with NetEase in the past to share music libraries. But the latest deal, announced on Thursday, significantly strengthens the relationship between the two — and that could not be good news for Tencent Music.
Tencent Music had 652 million monthly active users and 31 million paying subscribers in the three months to June 30. The social networking giant has developed a stronghold in the market through its popular streaming platforms QQ Music, KuGou and Kuwo. NetEase said in its most recent earnings report that its cloud music platform has more than 800 million "users", though its monthly active user count at 139 million as of July. NetEase ranks fourth among active users after Tencent's three services. Recent statistics for Xiami's monthly active userbase weren't available. But at the end of 2017, the service had 18.4 million active users, according to the market research firm QuestMobile.
Yu Xue, an Internet research analyst at IDC China, said Alibaba could help its new partner's growth by sharing content and promoting the service through its other apps. "Alibaba needs an alliance to compete with Tencent in the streaming music market," Yu said.
The investment was made known alongside another deal between Alibaba and NetEase. Alibaba is buying Kaola, NetEase's e-commerce platform, for $2 billion, to boost its online shopping business.

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1.How did Alibaba knock Tencent down?

A It invested in NetEase Cloud Music.

B It dominated music streaming in China.

C It began its freemium streaming service.

D It ended music streaming app Xiami.

解析:选A。细节理解题。根据文章第一段第三句Alibaba is picking up a minority stake in NetEase Cloud Music可以得知阿里巴巴投资网易云音乐来对抗腾讯音乐,故选A。

2.What would Tencent Music think of the deal?

A It was great.

B It was bad.

C It was expensive.

D It was strong.

解析:选B。推理判断题。根据文章第二段最后一句that could not be good news for Tencent Music可以得知腾讯音乐肯定认为这笔交易对其没有好处,故选B。

3.What is the main idea of the third paragraph?

A NetEase ranks the first among the active users.

B Recent statistics for Xiami were not available. 

C Tencent Music has the largest number of users.

D The different situations of those music platforms are analyzed.

解析:选D。主旨大意题。文章第三段是分析了各大音乐平台所占的不同的市场份额,因此也就是在阐述各个公司的形势,故选D。

4.How can Alibaba help NetEase?

A By working with Tencent.

B By carrying out Internet research.

C By starting another platform.

D By sharing music through its other apps.

解析:选D。细节理解题。根据文章第四段第一句Alibaba could help its new partner's growth by sharing content and promoting the service through its other apps可以得知阿里巴巴可以通过其他的应用软件来推广网易云音乐,故选D。