餐厅是怎么引诱我们多花钱的？
Most restaurants sell a mix of items(商品), and not all dishes are created the same. Industry convention(惯例) groups them into:
Stars: popular items with high profits
Plow Horses: popular items with low profits
Dogs: unpopular items with low profits
Puzzles: unpopular items with high profits
Examples of stars include pizzas, pastas, and omelets, which are popular, and relatively cheap to make, especially in great amount. Examples of plow horses include steaks, which are popular, but also relatively expensive for a restaurant to make high-quality products.
There are some other things restaurants tend to do:
1. Restaurants use particularly imaginative language.
2. Restaurants use photos to attract diners.
3. Restaurants will limit your choices.
4. Restaurants design their menu.
5. Restaurants are very tricky with their price, most ended with nine.
Restaurants are always trying to take money out from your pocket. So what measures do they take? Let’s have a look.
1. Items labelled “For Two”, aiming at couples especially who are on a date. Priced for single person with per person printed with smallest font(字体) at the bottom of the price. Of course everyone forgets to multiply it by two.
2. Good use of adjectives. Using all kinds of vivid adjectives in description of a profitable dish placed next to not so vivid adjectives in description of a less profitable dish.
3. Put some Menu Items in boxes or borders to catch attention. Restaurants place their profitable items in there.
1.Why do restaurants divide items into five groups?
A To make more money.
B To bring customers convenience.
C To make dishes more popular.
D To attract more customers.
解析：选A。A 推理判断题。根据文中对餐厅商品的分类可发现，这些分类都与利润有关，那么餐厅做这些分类肯定是为了赚更多钱。故选A。
2.Which of the following is a plow horse?
A Pizza.
B Omelet.
C Pasta.
D Steak.
解析：选D。D 细节理解题。根据文中的“Examples of plow horses include steaks, which are popular, but also relatively expensive for a restaurant to make high quality product.”可知牛排属于金牛产品类(Plow Horses)，故选D。
3.Restaurants use all the following EXCEPT for _________.
A menu design
B attractive pictures
C unlimited choice
D imaginative language
解析：选C。C 细节理解题。分析文中列出的5个小点，可发现餐厅会使用“菜单设计”“有吸引力的图片”以及“富有想象力的语言”，而不会使用到“无限制的选择”这一项，故选C。
4.What does the underlined word “multiply” mean in Chinese?
A 加上.
B 乘以.
C 减去.
D 除以.
解析：选B。B 词义猜测题。根据前面的 aiming at couples/ single person/per person和后面的by two可知这些产品主要是针对双人的，但是价格却是写的单人价，实际付款应该是标价乘以2，因此这里的multiply应该是“乘以”的意思，故选B。
5.Where do the passage most probably come from?
A A dictionary.
B A text book.
C A life magazine.
D A guide book.
解析：选C。C 推理判断题。本文主要向读者揭示餐厅“引诱”食客多花钱所常用的手段，文章最有可能出现在生活杂志上。故选C。