故宫出新招让传统文化更具生命力
故宫出新招让传统文化更具生命力

The Palace Museum is using new approaches, such as airing a TV show, music and games, to promote its cultural relics and Chinese traditional culture.
The TV show, co-produced by the museum and Beijing TV and first released on November 9, received 8.3 out of 10 points on Chinese video rating platform Douban. It is reportedly the first time that the Palace Museum has produced a TV show. The show features popular actors and actresses, who are led by cultural relics and history experts in exploring the Forbidden City, visiting cultural relics and learning the traditional culture and historical events behind the scenes.
In addition to the TV program, the Palace Museum is also exploring other means of promotion. It has been co-organizing a music competition with China’s Internet giant Tencent since July, inviting composers and singers to produce songs, drawing inspiration from the museum’s 10 ancient masterpiece paintings. The theme song of the event is based on the painting A Panorama of Rivers and Mountains. The song’s music video received over 34 million online views on just the first day of release.
The museum has also partnered with Tencent on game production, with Forbidden City- themed features for the game having so far received around 40 million downloads.

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1.How many ways does the Palace Museum use to promote its relics and Chinese traditional culture?

A 1.

B 2.

C 3.

D 4.

解析:选C。细节理解题。根据第一段The Palace Museum is using new approaches, such as airing a TV show, music and games, to promote its cultural relics and Chinese traditional culture.可知故宫采取了制作电视节目、制作音乐作品和游戏三种方式来促进人们对故宫宝藏和中国传统文化的理解,接下来的第二至第四段具体阐述了这三种方式,故选C。

2.What is the TV show co-produced by?

A The Palace Museum and CCTV.

B The Palace Museum and Beijing TV.

C The Palace Museum and Hunan TV.

D The Palace Museum and Zhejiang TV.

解析:选B。细节理解题。根据第二段第一句The TV show, co-produced by the museum and Beijing TV ...可知这一电视节目是故宫和北京卫视共同制作的,故选B。

3.Where do the songs get their inspiration?

A From 10 ancient paintings.

B From a music competition.

C From the museum’s relics.

D From historical events.

解析:选A。细节理解题。根据第三段第二句It has been co-organizing a music competition with China’s internet giant Tencent since July, inviting composers and singers to produce songs, drawing inspiration from the museum’s 10 ancient masterpiece paintings.可知这些歌曲是从10副古画上获得的创作灵感,故选A。

4.How many downloads has the game received?

A About 8.3 million.

B About 10 million.

C About 34 million.

D About 40 million.

解析:选D。细节理解题。根据最后一段The museum has also partnered with Tencent on game production, with Forbidden City- themed features for the game having so far received around 40 million downloads. 可知游戏获得了4千万的下载量,故选D。

5.What can we learn from this passage?

A More approaches will be taken to promote Chinese traditional culture.

B More people will visit the Palace Museum from now on.

C All the approaches the Palace Museum adopts are popular.

D Tencent will invite more musicians to compose better songs.

解析:选C。推理判断题。根据第二、三、四段内容可知电视节目评分非常高,歌曲和游戏的点击量和下载量都很高,即故宫采取的三种方式都非常受欢迎,故选C。