闰六月致使月饼畅销
闰六月致使月饼畅销

There are two back-to-back months of June this year-a quirk of a leap year(闰年) in the Chinese lunar calendar-bringing Shanghai its hottest summer since the city started recording weather 140 years ago. The double Junes have also driven people to a five-year record for the number of mooncakes consumed.
The mooncake industry-traditionally dominated by gift buyers-has experienced a 20 percent sales declined nationally each year since 2013. Thanks to the double Junes, which postpones(延迟) Mid-Autumn Festival by a month to Oct. 4 this year, sales of mooncakes in Shanghai are likely to be back on track with great growth. 
The city is expected to consume 22,000 tons of mooncakes this year. On one hand, the late festival is giving consumers more time to buy and enjoy the mooncake; on the other hand, restaurants and bakeries are taking advantage of the occasion to develop different kinds of products to promote sales and make up for the huge losses since 2013.
There are more than 200 types of mooncakes this year, up from 150 last year. Among the new offerings, more than two-thirds are the Su-style cakes, baked to order at a low price. This means they are aiming at the "real consumers". By contrast, mooncakes for gifts are usually the sweet types that are luxuriously packaged with wine and sometimes even gold bars.

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1.There are _____ months in Chinese lunar calendar this year.

A 11

B 12

C 13

D 14

解析:选C。细节理解题。根据第一段第一句There are two back-to-back months of June this year-a quirk of a leap year in the Chinese lunar calendar-bringing Shanghai its hottest summer since the city started recording weather 140 years ago.可知今年两个六月,比正常年份多一个月,因此是13个月,故选C。

2.The underlined word “declined” in the second paragraph means______.

A went up

B went down

C went in

D went out

解析:选B。词义猜测题。根据第二段最后一句中的sales of mooncakes in Shanghai are likely to be back on track with great growth可知今年月饼销售开始增长回到正轨,因此之前是下降,故选B。

3.What did the mooncake producer do to promote the sale?

A Bake them to order at a low price.

B Sell the mooncakes at a low price.

C Develop different kinds of products.

D Package them luxuriously.

解析:选C。细节理解题。根据第四段...on the other hand, restaurants and bakeries are taking advantage of the occasion to develop different kinds of products to promote sales and make up for the huge losses since 2013.可知月饼生产商是研发了多种月饼来促进销售,故选C。

4.What is the difference between real consumer mooncakes and gift mooncakes?

A The former are all baked after they were ordered.

B The latter is luxuriously packaged and expensive.

C The former is Su-styled and sells better.

D The latter should be ordered together with wine.

解析:选B。推理判断题。根据最后一段Among the new offerings, more than two-thirds are the Su-style cakes, baked to order at a low price. This means they are aiming at the "real consumers". By contrast, mooncakes for gifts are usually the sweet types that are luxuriously packaged with wine and sometimes even gold bars.可知卖给真正消费者的月饼价格低廉,而礼品月饼则包装豪华且捆绑销售了酒甚至是金条,因此礼品月饼很贵,由此可推断二者的区别在于包装和价格,故选B。

5.What is the best title for this passage?

A Many new kinds of mooncakes appeared.

B Mooncake sales are back on the track again.

C Double Junes help promote mooncake sales.

D Different mooncakes are ordered.

解析:选C。文章标题题。文章第一段最后一句The double Junes have also driven people to a five-year record for the number of mooncakes consumed.是文章主旨句,后面的几段关于双六月导致月饼销售额上升、传统月饼和礼品月饼的区别都是围绕月饼销售上升进行的,因此本文主要内容为闰六月导致月饼销售上升,故选C。