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The 30-second ad shows a Chinese mother telling her daughter, "Don't call me mom if you cannot bring back a boyfriend." After that the girl is shown bringing a man who claims to be her boyfriend to the family's living room. Her parents are pleased and planning to turn their dining table into a beautiful banquet table with the help of different kinds of Ikea items. At this time, the words "celebrate everyday easily" are shown on the screen.

After the broadcast, many netizens say IKEA's latest TV ads are very disappointing. Many people think that the words the mother said are not proper. It is the discrimination(歧视) to "leftover women", which refer to the unmarried women who are in their late twenties or even older.

"Not bringing a boyfriend home will result in a mean face and hot atmosphere, but doing so will result in smiles and welcomes. How is this a family?"

"It's hard to believe that the system of values (shown in the commercial) comes from Ikea and its brand of lifestyle comfort."

It passed the improper values. In the face of public pressure, IKEA quickly came out to apologize(道歉), and promised to remove the TV ads. On the afternoon of October 24, IKEA issued a statement of apology.

1.Why does the mother ask his daughter to stop calling her mother?

A Because the mother wants to have her daughter find a boyfriend.

B Because the mother doesn’t want to ask the daughter to take her boyfriend home.

C Because the mother doesn’t like the daughter’s present boyfriend.

D Because the mother wants to introduce a new boyfriend to her daughter.

解析：选A。推理判断题。根据第一段第一句The 30-second ad shows a Chinese mother telling her daughter, "Don't call me mom if you cannot bring back a boyfriend."可推断妈妈不让女儿叫自己妈妈主要是因为想让女儿找一个男朋友，故选A。

2.Why are the parents pleased to turn their dining table to the banquet table?

A Because the daughter will get married soon.

B Because the Ikea items can make home warm.

C Because the daughter stopped calling her mother.

D Because the daughter brings a boyfriend home.

解析：选D。细节理解题。根据第一段第二句After that the girl is shown bringing a man who claims to be her boyfriend to the family's living room.可知妈妈喜笑颜开是因为女儿带了男朋友回家，故选D。

3.What do the underlined words “leftover women” mean in Chinese?

A 单身汉.

B 剩女.

C 离异的女人.

D 丁克.

解析：选B。词义猜测题。根据后面的which refer to the unmarried women who are in their late twenties or even older可知leftover women指的是二十几岁快三十岁甚至年龄更大的未婚的女性，这些大龄未婚女性通常被称为“剩女”，故选B。

4.How do people react to the ad?

A Satisfied.

B Great.

C Excited.

D Disappointed.

解析：选D。推理判断题。根据第二段第一句After the broadcast, many netizens say IKEA's latest TV ads are very disappointing. 以及第三、四段内容可知人们对于宜家的这条广告是非常失望的，认为这条广告冒犯了剩女，并且传递了错误的价值观，故选D。

5.Why did IKEA apologize?

A Because the ad has nothing to do with the item.

B Because the ad is related with leftover women.

C Because the ad passed improper values.

D Because it goes against the brand’s value.

解析：选C。细节理解题。根据最后一段第一句It passed the improper values.可知宜家道歉是因为这条广告传递了错误的价值观，故选C。