What is the first thing you notice when you walk into a shop? The products displayed (展示) at the entrance? Or the soft background music?

But have you ever notice the smell? Unless it is bad, the answer is likely to be no. But while a shop’s scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.

A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers’ intension to purchase increased by 80 percent.

When it comes to the best shopping streets in Pairs, scent is just as important to a brand’s success as the quality of its window displays and goods on sales. That is mainly because shopping is a very different experience to what it used to be.

Some years ago, the focus for brand name shopping was on a few people with sales assistants’ disproving attitude and don’t-touch-what-you-can’t-afford displays. Now the rise of electronic commerce (e-commerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores (实体店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.

Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut (椰子) scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store’s windows to smell books, pots and drawers, in search of their perfect scent.

1.67. According to the passage, what is an increasingly powerful tool in the success of some brand store?

A Friendly assistant.

B Unique scents.

C Soft background music.

D Attractive window display.

解析：选B。【解析】细节理解题。根据文章第三段第一句A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines.可知这家商店的成功在于店里的味道很有特色。故选B项。

2.68. E-shops are mentioned in the passage to _______.

A show the advantages of brick-and-mortar stores

B urge shop assistants to change their attitude

C push stores to use sights and sounds

D introduce the rise of e-commerce

解析：选A。【解析】推理判断题。根据第五段第三句But while e-shops can use sights and sounds, only bricks-and-mortar stores can offer a full experience from the minute customers step through the door to the moment they leave.可知电子网店里可以使用声音和视觉来吸引顾客，而不如实体店那样可以让顾客真正体验其香味。所以这是为了说明实体店也有自己的优势。故选A项。

3.69. The underlined word “destination” in Paragraph 5 means _______.

A a platform that exhibits goods

B a spot where travelers like to stay

C a place where customers love to go

D a target that a store expects to meet

解析：选C。【解析】猜测词义题。根据本句Another brand store seeks to be much more than a shop, but rather a destination.可知，另外一家实体店努力让自己不仅仅是一个商店，而成为人们愿意去的目的地。以及后句And scent is just one way to achieve this香味可以使顾客更愿意去光顾。所以C项含义最贴切。

4.70. The main purpose of the passage is to ______ .

A compare and evaluate

B examine and assess

C argue and discuss

D inform and explain

解析：选D。【解析】目的意图题。本文介绍了在众多商店中都运用的一个新方法，即用香味促进产品的销售，并解释了香味产品销售的原因。故选D项。