SAN FRANCISCO, Sept 19 (Reuters) - Holly Riggle, a 29-year-old white-collar worker from Ohio, is just the kind of everyday customer Apple Inc would love to have for its new iPhone 6, which launched last week. But Riggle is sticking to her Android smartphone, calling Apple less “original” than it was under former Chief Executive Officer Steve Jobs. She is one of the 16 percent of respondents in a Reuters poll who said Apple had become somewhat or much less cool in the last two years.

By comparison, some 11 percent of respondents said that Android had lost some property in the mean time. In a similar poll a year ago, 14.3 percent of 1,379 people surveyed thought Apple had lost its cool image between 2011 and 2012.

While still a world leader for mobile phones, with analysts expecting sales of around 9 million iPhone 6s in its launch weekend, Apple may be losing some of its shine, according to the poll. More Americans feel that Apple has lost its “coolness” quotient than has the Android brand, according to the poll, conducted Sept. 8-13 and had a margin of error of 2.9 percent.

When questioned on how they perceive five popular technology brands - Apple, Android, Microsoft Corp, Dell Inc and Hewlett-Packard Co - respondents gave the highest coolness factor rating to the Android brand, which includes devices such as Samsung and others that run on Google Inc’s mobile operating software. About 50 percent said that in the last one to two years, the Android brand had grown cooler, compared with 48 percent who voted for Apple.

Although the poll is based on a limited sample, it reflects how Android products, which tend to be less expensive, have caused Apple to shed some of its buzz. “Especially when you have competitors who are doing a lot of innovative things themselves and great advertising, it’s not surprising that Apple doesn’t have the same excellence and coolness that it once did,” said Kevin Lane Keller, a branding expert and professor at Dartmouth College’s Tuck School of Business.

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1.Why does Holly Riggle prefer her Android smartphone to Apple?

A There are no original Apple phones to be expected.

B Apple has lost its property in the past two years.

C Apple is no longer what it used to be at the time of Steve Jobs.

D Apple is not as cool as Android.

解析：选C。C 细节理解题。根据文章第一段…calling Apple less “original” than it was under former Chief Executive Officer Steve Jobs可知，Holly Riggle认为现在的苹果手机没有乔布斯时代优秀了。

2.What can we infer from the passage?

A The latest Apple phone enjoyed popularity.

B Apple only expects white collar workers to use its products.

C Samsung is the best Android smartphone.

D Apple has made effort to lower its prices.

解析：选A。A 推理判断题。根据文章第三段…expecting sales of around 9 million iPhone 6s in its launch weekend可知，苹果在发售的第一个周末就售出900万部，由此判断，苹果6深受消费者的欢迎。

3.Which technology brand is considered the coolest?

A Microsoft Corp.

B Apple.

C Android.

D Hewlett-Packard Co.

解析：选C。C 细节理解题。根据文章第四段…respondents gave the highest coolness factor rating to the Android brand 可知，参加调查的人回复说最酷的手机当属安卓。

4.What does the underlined word in Paragraph Three most probably mean?

A Status.

B Color.

C Advantage.

D Excellence.

解析：选D。D 猜测词义题。根据前文的while，less “original”，less cool等判断，此处的shine意为“优秀品质，出色”。

5.What is mainly talked about in the passage?

A Apple goes on to lead the world in mobile phone market.

B Poll finds customers not so pleased with Apple as before.

C Android is more innovative and attractive than Apple.

D Samsung is preferred by a large number of customers.

解析：选B。B 主旨大意题。通读全文可知，本文介绍了消费者调查结果：参加调查的人认为苹果手机不如前期令人满意。