奇速英语官网—英语在线学习平台_让学英语更快乐_更快速

The advertising is less effective when audience eat popcorn at the movies. This is the conclusion of a study from Germany's Cologne University. According to researchers, people remember the names of new brands or products by silently pronouncing them in their brains. However, with a mouth full of popcorn, this process is interrupted. It describes how the chewing action interferes with the brain's inner speech. Researchers say, "This happens covertly, that is, without our awareness."

Researchers invited 96 people to watch a movie. Half of the group were given popcorn, while the rest received a small sugar cube. A week later, the participants were asked to rate a series of products, including some of those they had seen during the movie. The sugar cube group remembered a lot more of the product names than those who ate popcorn. They said, "The mundane activity of eating popcorn made participants immune to the pervasive effects of advertising." They added, "This finding suggests that selling popcorn in cinemas actually undermines advertising." This presents cinema owners with a dilemma(进退两难). There is usually a 900% mark-up on popcorn sold in movie theatres.

1.The advertising is _______ when audience eat popcorn at the movies.

A useful

B less effective

C more effective

D better

解析：选B。细节理解题。根据第一段第一句The advertising is less effective when audience eat popcorn at the movies.可知，故选B。

2.How many people are invited to take part in the study?

A 50.

B 96.

C 78.

D 48.

解析：选B。细节理解题。根据第二段第一句Researchers invited 96 people to watch a movie.可知，故选B。

3.Which statement is NOT true according to the passage?

A The sugar cube group remembered a lot more of the product names than those who ate popcorn.

B Selling popcorn in cinemas actually undermines advertising.

C There is usually a 100% mark-up on popcorn sold in movie theatres.

D Cinema owners are in a dilemma.

解析：选C。综合理解题。根据第二段最后一句There is usually a 900% mark-up on popcorn sold in movie theatres.可知，故选C。

4.What’s the Chinese meaning of the underlined word “interrupted”？

A 联系.

B 扰乱.

C 回避.

D 链接.

解析：选B。词义猜测题。根据文章内容可知应该是“扰乱”，故选B。