广告法修订:明星代言产品须先使用
广告法修订:明星代言产品须先使用

Are you buying something only because of seeing your favorite idols be on the TV advertisement? Recently, the topic "Advertisement Law Revision" on Sina Weibo has attracted more than three million readers.

In the recent years in China, many famous people endorse under-qualified products and services. This has caused many troubles. In order to solve this problem, China is planning to revise its advertising law. 

In the revision, the endorsers cannot endorse any products or services that they have not used themselves. If not, he or she shall be punished or even bear legal responsibilities.

Further more, if the endorser knowingly endorses under-qualified products or services, his or her income from the endorsement shall be confiscated in full. The endorser will also be fined 1 to 2 times as much as the endorsement fee.

Most of the users of Sina Weibo are supporting this revision, because in their view, the “Advertisement Law Revision” can further protect the rights and interests of consumers.

User 2431744157 said: "That's cool! From now on, we'll never see Wang Dongcheng (a Chinese actor and singer) endorsing napkins, Tang Guoqiang (a Chinese actor) selling excavators and Fu Disheng (a male Chinese singer) appearing in ads for feminine care products!"


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1.What problem is China facing about the advertisement in the recent years?

A Too many famous people are endorsing some products and services.

B Famous people endorsing under-qualified products and services has led to many troubles.

C Famous people endorsing many products and services has caused many troubles.

D Few famous people would like to endorse products and services.

解析:选B。B 细节理解题。从第二段可知,明星广告代言劣质产品在今年引发系列问题,故选B。

2.In the revision, we know that ____.

A endorsers have to use the products or services first before endorsing

B endorsers have to pay some money before endorsing

C endorsers will be fined twice as much as the endorsement fee if they knowingly endorse under-qualified products or services

D only the most popular people can endorse products or services on TV advertisement

解析:选A。A 细节理解题。从第三段可知,明星不得为其未使用过的商品或未接受过的服务作代言,与A选项意思相符,故选A。

3.Why many users of Sina Weibo are supporting the revision?

A Because it will bring some money to the users.

B Because it will make the users famous.

C Because it protects consumers’ right and interests.

D Because they want to see their idols on TV.

解析:选C。C 细节理解题。从第五段 because in their view, the “Advertisement Law Revision” can further protect the rights and interests of consumers可知,故选C。

4.Who is Wang Dongcheng?

A A Chinese singer.

B A Chinese actress.

C A sports star.

D A Chinese singer and actor.

解析:选D。D 细节理解题。从最后一段we'll never see Wang Dongcheng (a Chinese actor and singer) endorsing napkins可知,故选D。

5.From the last passage, we can know that____.

A Singers cannot endorse any produces soon.

B Male singers cannot endorse feminine care products soon.

C Actors and actress cannot endorse feminine care products soon.

D More actors and actress will endorse feminine care products soon.

解析:选B。B 推理判断题。从最后一段Fu Disheng (a male Chinese singer) appearing in ads for feminine care products可知,男明星将无法代言女性护理产品,故选B。

6.测试习题一

A A

B B

C C

D D

解析:选A。直接选A

7.测试习题2

A A

B B

C C

D D

解析:选B。直接选B

8.测试习题3

A A

B B

C C

D D

解析:选C。直接选C

9.测试习题4

A A

B B

C C

D D

解析:选D。直接选D

10.测试习题5

A A

B B

C C

D D

解析:选A。直接选A