When I was nine years old, I loved to go fishing with my dad. But the only thing that wasn't very fun about it was that he could catch many fish while I couldn't catch anything. I usually got pretty upset and kept asking him why. He always answered, “Son, if you want to catch a fish, you have to think like a fish”, I remember being even more upset then because, “I'm not a fish!” I didn't know how to think like a fish. Besides, I reasoned, how could what I think influence what a fish does?

As I got a little older I began to understand what my dad really meant. So, I read some books on fish. And I even joined the local fishing club and started attending the monthly meetings. I learned that a fish is a cold­-blooded animal and therefore is very sensitive to water temperature. That is why fish prefer shallow water to deep water because the former is warmer. Besides, water is usually warmer in direct sunlight than in the shade. Yet, fish don't have any eyelids(眼皮) and the sun hurts their eyes... The more I understood fish, the more I became effective at finding and catching them.

When I grew up and entered the business world, I remember hearing my first boss say, “We all need to think like salespeople.” But it didn't completely make sense. My dad never once said, “If you want to catch a fish you need to think like a fisherman.” What he said was, “You need to think like a fish.” Years later, with great efforts to promote long-­term services to people much older and richer than me, I gradually learned what we all need is to think more like customers. It is not an easy job. I will show you how in the following chapters.

1.Why was the author upset in the fishing trips when he was nine?

A He could not catch a fish.

B His father was not patient with him.

C His father did not teach him fishing.

D He could not influence a fish as his father did.

解析：选A。A. 细节理解题。根据第一段第二、三句But the only thing that wasn’t very fun about it was that he could catch many fish while I couldn’t catch anything. I usually got pretty upset. 可知作者感到难过，是因为他一条鱼都捉不到。故选A。

2.What did the author's father really mean?

A To read about fish.

B To learn fishing by oneself.

C To understand what fish think.

D To study fishing in many ways.

解析：选D。D.推理判断题。根据第二段最后一句The more I understood fish, the more I became effective at finding and catching them.“我越了解鱼，我越能有效的找到鱼，抓住鱼”可知此处父亲的意思是要我了解钓鱼的方法，故选D。

3.According to the author, fish are most likely to be found _________.

A in deep water on sunny days

B in deep water on cloudy days

C in shallow water under sunlight

D in shallow water under waterside trees

解析：选D。D.推理判断题。根据第二段第五句That is why fish prefer shallow water to deep water可知鱼喜欢在浅水里，不喜欢在深水里，故排除AB两项。根据后面water is usually warmer in direct sunlight than in the shade. Yet, fish don’t have any eyelids and the sun hurts their eyes.可知鱼喜欢呆在阴凉处，不喜欢呆在阳光直射的地方，故排除C项。D项水边树下的浅水处，是鱼喜欢呆的地方，故此处更有可能发现鱼。故选D。

4.After entering the business world, the author found ______.

A it easy to think like a customer

B his father's fishing advice inspiring

C his first boss's sales ideas reasonable

D it difficult to sell services to poor people

解析：选B。B.推理判断题。根据最后一段倒数第三句I gradually learned what we all need is to think more like customers“我逐渐了解我们需要像消费者一样去思考”这与父亲的“You need to think like a fish”相似，因此这是父亲的话给他的启发。故选B。

5.This passage most likely comes from __________.

A a fishing guide

B a popular sales book

C a novel on childhood

D a millionaire's biography

解析：选B。B.推理判断题。根据文章末尾It is not an easy job. I will show you how in the following chapters“这不是一份轻松的工作，我将在下面几章里向你们展示如何去做”，故推断这是在教授大家如何去销售的书。故选B。