Western advertising and public relations agencies are increasingly joining with African advertising companies. They are working together to attract international businesses that want to advertise products or services in Africa. The continent has been considered the last undeveloped place for consumer markets.

Advertising agencies are now helping international companies become well known in Africa.

Communications and public relations agencies are advising African leaders. But many are also looking for international businesses that want to do business in Africa. After all, the continent is home to six of the 10 fastest growing economies in the world.

Keri-Ann Stanton is managing director of Engage Joe Public, a public relations agency. She says global communication companies have bought or partnered with many African agencies over the last two years.

The growing number of mobile devices has helped the growth of locally-owned digital agencies in sub-Saharan Africa, countries south of the Equator. Keri-Ann Stanton says these agencies are creating their own specialized market, and winning plenty of praise.

Africa claims to be the "mobile continent" because so many people use wireless technology there. There are predictions that the ability to connect to high-speed Internet will increase 20 times over the next five years. Studies have found there will be an estimated 930 million mobile users in Africa by the end of 2019.

Many overseas companies have little experience dealing with Africa. They do not know much about the culture or the way things are done on the continent. Also, there is a lack of information to help with the marketing. So having employees who are experts in the area and culture is helpful for companies.

Fraser Lamb is chief executive（行政主管） officer and Africa Chairman of McCann World group. He says poorly informed advertising campaigns can be costly. He says better research showed that Nigeria's MasterCard holders knew more about Harrods, London's store for high-priced goods, than elephants and lions.

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1.The Western agencies are joining with the African advertising companies to_____.

A attract people to travel in Africa

B help advertise African products

C learn African consumer markets

D advertise products or services to Africa

解析：选D。D。细节理解题。根据第1段，西方的各公司或机构纷纷进入非洲，他们想把国际知名公司介绍到非洲，是想把产品推销到非洲，因此D为正确答案。

2.What does the underlined word “advise” in paragraph 2 most probably mean?

A persuade

B tell ... to do

C give information to

D officially inform

解析：选C。C。词义理解题。Advise一词意思较多，如忠告，劝告，建议，告知，为...担顾问等。本文介绍通讯公司等也在advising African leaders.他们只能为他们提供信息，相当于做顾问，不可能对非洲领导人指手画脚。

3.Why do international companies want to become well-known in Africa?

A Six of the 10 fastest growing economies in the world are in Africa.

B African leaders are welcoming them to go investing there.

C They are looking for other international businesses there.

D They can buy or partner with many African agencies there.

解析：选A。A。推理判断题。国际大公司在非洲树立名声，其原因是近年非洲成了世界经济快速发展地区，他们要在那里抢占市场。

4.It seems that the Africans want____.

A to have their own digital agencies

B to create their own specialized market

C to increase their high-speed Internet

D to be the ‘mobile continent’

解析：选B。B。细节理解题。根据第5段，非洲本地公司也创造了他们自己的特色市场，而这个赢得更多的赞誉。由此可理解B为正确答案。

5.What is the most difficult thing in entering the African market?

A Having no experience.

B Lack of information.

C Not knowing African culture.

D High cost of advertising.

解析：选C。C。本文最后两段，谈到一个关键问题是对非洲文化的了解。所以雇佣了解非洲文化的人员对外来公司会有很大帮助。