义乌老板娘“卷”出新高度，利用外语和技术助力全球市场

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Businesswomen have started to learn foreign languages and artificial intelligence technology at the Yiwu International Trade Market in Yiwu, East China’s Zhejiang province.

Data show that the average daily visit of foreigners to the market has reached about 3,500 this year. “Foreign buyers are more interested in sellers who can speak their native language because it is easier to make a deal. Speaking the same language helps to build trust and connection, which can turn into friendship,” said Fu Jiangyan, a 42-year-old businesswoman in Yiwu. Fu’s shop is one of the 75,000 outlets at the Yiwu International Trade Market, which supplies nearly 2.1 million varieties of goods to the world, including about two-thirds of the world’s Christmas decorations.

In the first four months of this year, Yiwu’s import and export value exceeded (超过) 201 billion yuan ($27.71 billion), up 22 percent year-on-year. Africa, Latin America and the ASEAN countries are Yiwu’s major trading partners, and Yiwu’s foreign trade with India and Saudi Arabia is also growing rapidly.

Currently, cutting-edge technologies such as artificial intelligence are opening up even more possibilities for business people such as Fu Jiangyan. Thanks to an AI intelligent innovation service platform launched last year, a recorded Chinese video can be automatically converted into 36 languages, and the output can be adjusted to the shape of the mouth based on the pronunciation.

At present, more than 10,000 merchants in Yiwu are using AI to conduct business. Fu Jiangyan and seven other English-speaking Yiwu owners even promoted their products to global audiences via a big screen in the Times Square in New York last month. Fu Jiangyan also mastered skills such as short-video editing and sold out a type of socks with the help of an English-language video within seconds.

With the aid of foreign languages and new technologies, businesswomen in Yiwu can use various digital tools to contact customers, offer prices, receive orders and do business with global customers.

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