Bus advertising is a means to advertise a company’s products or services on the side panels of the buses, at the back of the buses, inside the buses, on top of the windows, on the bus tickets and on the bus shelters. Today, it’s not just the companies, even government agencies use the space on buses for carrying out various campaigns.
If an advertisement is playing on the bus, there’s nothing you can do about it. Whoever is waiting for the bus, passing through the streets or is sitting inside the bus, has no other choice but to look at the products or services advertised. This makes more people see the products or services and then probably purchase them. Moreover, as buses travel to various places throughout the day, bus advertising has a very wide reach.
Nowadays there’s a new phenomenon(现象), which is fast catching up. It’s known as the “bus wrap”. Bus wraps are advertisements that cover the entire bus and are planned after a particular theme, such as a company, a particular product, any government department, etc. Such great advertisements are the perfect way to catch the attention of possible customers as they’re so big that people won’t miss them!
As the bus will always be on the move, so to make this advertising effective, try to make it very bright and colorful and keep the slogan short and to the point as people won’t have enough time to read long sentences. The logo and the pictures you use also should be appealing(吸引人的) but simple.
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